Royal Enfield has announced "Flying Flea," a new brand dedicated exclusively to electric motorcycles. This move marks a significant step for the iconic brand as it ventures into the electric vehicle (EV) market, aiming to balance the company’s legendary styling with cutting-edge EV technology. The Flying Flea lineup is expected to appeal to eco-conscious urban riders, combining Royal Enfield's heritage with modern electric capabilities.

"Royal Enfield Launches 'Flying Flea C6' as its Dedicated Electric Vehicle Brand"

Brand Introduction

Royal Enfield's new sub-brand, "Flying Flea C6," named after one of its historic World War II models, is dedicated to developing and producing electric motorcycles. This brand aims to attract a new generation of riders looking for eco-friendly and efficient urban commuting options, while staying true to Royal Enfield's vintage styling.

Expected Price Range

Although Royal Enfield has not yet released official prices for Flying Flea models, industry experts speculate that initial models may start around INR 2.5-3 lakh (USD 3,000-3,600) to remain competitive in the mid-range EV market.

Design Philosophy

Flying Flea models are expected to carry forward Royal Enfield's signature retro look, blended with streamlined, minimalistic designs unique to electric motorcycles. Early concept images suggest a neo-retro aesthetic that combines classic styling with futuristic elements.

Expected Battery and Range

1. Battery Type: Lithium-ion, swappable options may be available.
2. Range: Estimated range of around 100-150 km per charge, suitable for urban and short-distance rides.
3. Charging Time: Fast-charging capabilities are expected, with approximately 2 hours to reach 80% charge.

Performance and Powertrain

1. Motor Power: Likely to feature a hub motor producing around 15-20 bhp.
2. Torque: Instant torque delivery, ideal for city commuting.
3. Top Speed: Expected top speed of around 90-100 km/h for city-focused models.

Features and Tech

1. Connectivity: Flying Flea bikes may come with a smartphone-compatible digital console offering navigation, ride statistics, and remote diagnostics.
2. Rider Modes: Multiple riding modes for efficiency and performance.
3. Safety Features: Anti-lock Braking System (ABS), traction control, and regenerative braking for added safety and control.
4. Suspension and Wheels: Telescopic front forks and dual rear shock absorbers, with lightweight alloy wheels for better agility in urban settings.

Eco-Friendly and Urban-Focused

Flying Flea is designed primarily for urban environments, offering a clean and quiet alternative for city riders while reducing emissions and operational costs. The brand’s emphasis on swappable battery tech aligns with the growing EV infrastructure.

Market Competition

Flying Flea will enter a competitive market with brands like Revolt, Ather, and Bajaj’s EV offerings, which are currently dominating the urban EV motorcycle segment.